Freelance media journo & writer.

Freelance writer. Marketing, media, technology, entertainment, arts & culture. White papers, case studies, executive briefings: big data, business intelligence, omni-channel, integrated marketing.

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Screen shot 2016 01 28 at 10.18.38 am article

From broadcast to broadband: a guide to digital video

As a still-nascent format, digital video can be a confusing realm for brands to navigate. So is it all it’s cracked up to be? And if it is, then what? Facebook video or YouTube? Long form or short form? DIY or through a publisher? Pre-roll or standalone? Fortunately, Lynda Brendish has done some of the legwork for you.

Screen shot 2016 01 28 at 11.13.58 am article

Riding shotgun: how brands can get their pound of sponsorship flesh

Sponsorship spending is on the rise as brands look to insert themselves into the relationships fans have with their favourite teams, causes and television programmes. But successful sponsorship takes more effort than putting logos on hoardings. These days, that place needs to be earned, says Lynda Brendish....

Screen shot 2016 01 28 at 11.14.46 am article

Mind the gap: how marketers can embrace mobile's moment ...

Mind the gap: how marketers can embrace mobile's mo...

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It pays to listen: how radio is faring in an age of media flux

The latest radio survey results have just been rele...