Freelance media journo & writer.

Freelance writer. Marketing, media, technology, entertainment, arts & culture. White papers, case studies, executive briefings: big data, business intelligence, omni-channel, integrated marketing.

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Sitecore customersforlife covimg article
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White Paper: Forbes Insights 'Customers For Life'

White paper: Customer Lifetime Value, Customer Retention.

Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line. It can have a significant impact on a company’s continued profitability, with repeat customers driving sales as well as assisting new customer acquisition. And yet organizations on the whole are slow to wake up to the bottom-line benefits of attracting customers for life, and even slower to allocate the resources necessary to do so.

Pitney bowes eurekamoment covimg article
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White Paper: The Eureka Moment: Location Intelligence and Competitive Insight

White paper: Location as a component for business intelligence and insight.

Screen shot 2016 09 08 at 11.35.35 am article
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Forbes Insights: The Art and Science of Shipping

This paper outlines a series of common shipping sender and receiver profiles, as identified by Pitney Bowes, along with real world examples of how both the art and the science of shipping has introduced simplicity into their lives. Scan the profiles and decide which shipper most closely represents your shipping
challenges, and see how real clients excelled in solving similar challenges.

Avigilon underutilizingsecurity covimg article
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EXECUTIVE BRIEFING: UNDERUTILIZING SECURITY

Executive summary of preliminary survey findings on the underutilization of security systems towards both security and broader business insight.

Avigilonricohcasestudy covimg article
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Case Study: Ricoh's Commitment to security Leads to avigilon

The challenge: to implement high-quality security monitoring across Ricoh’s UK-based locations, meet its ISO management certification standards, ensure continued certification, comply with its clients’ security requirements, and ensure the safety of employees and facilities while also speeding up the investigative process and reducing costs.